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The Back of the Napkin: Solving Design Problems (and Selling Your Solutions) with Pictures

From MIX 08 | Sunday, April 06, 2008
Let's face it: describing user experience is hard... unless we use pictures. This session demonstrates step-by-step how anyone, regardless of artistic talent or training, can use simple pictures to describe complex design and technical concepts, solve fuzzy problems, and sell others on breakthrough ideas.
  • Dan Roam
    Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps executives at Microsoft, Wal-Mart, eBay, Wells Fargo, The Federal Reserve Bank of New York, Peet's Coffee & Tea, The US Navy, and other organizations around the world solve complex problems by learning to think with their eyes. His book, The Back Of The Napkin: Solving problems and Selling Ideas With Pictures, will be published in March by Penguin Portfolio.
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