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Silverlight and Advertising

From MIX 08 | Sunday, April 06, 2008
Come learn how advertisers, vendors, and publishers are using Microsoft Silverlight to create amazing rich media and monetize in-stream video ads. This session covers popular topics including packaging content for ad servers, Silverlight and Flash co-existence, using Microsoft Expression Encoder to create innovative in-stream experiences, time- vs. frame-based tracking, and more.
  • Eric Schmidt
    Eric Schmidt is a Senior Evangelism Manager at Microsoft where he leads a team focusing on the application of Silverlight for Media & Advertising scenarios. His team is dedicated to enabling advertisers, agencies and content publishers to deliver next generation on-line monetization models powered by Silverlight. A ten year veteran of Microsoft, Schmidt has worked in product development, product marketing and platform evangelism. Prior to joining Microsoft, Schmidt was a managing consultant with PricewaterhouseCoopers focusing on systems integration for the healthcare and media industries. Schmidt holds a bachelor's degree in organizational management from The Pennsylvania State University.
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